Need for Speed (2014)
UI/UX Design / PC/Console
Ghost, an EA game development studio, is celebrated for crafting high-octane racing experiences like the "Need for Speed" series. Their expertise lies in delivering visually stunning, adrenaline-pumping games with extensive car customization and thrilling gameplay, making them a leading force in the world of racing game development.
"Need for Speed," released in 2014, is an exhilarating racing game developed by Ghost Games. It revitalized the franchise with a focus on immersive open-world gameplay, extensive car customization options, and high-speed adrenaline-fueled races set in a dynamic urban landscape. The game offered a thrilling narrative-driven experience, blending intense action with stunning visuals, marking a significant milestone in the acclaimed "Need for Speed" series.
My role in Ghost Games
In my role as a Senior User Interface (UI) Designer for Need for Speed, my primary focus was on crafting an engaging and intuitive user experience that complemented the game's high-speed racing action.
I collaborated closely with the game development team to conceptualize and design the game's interface elements, ensuring they were visually appealing, functional, and in harmony with the game's overall aesthetic. This involved creating wireframes, mockups, and prototypes to illustrate the layout and functionality of various screens, such as the main menu, HUD (Heads-Up Display), in-race UI, car customization interfaces, and more.
Additionally, I worked on establishing a cohesive visual identity for the game's UI, aligning it with the game's narrative and setting. This included selecting color schemes, typography, iconography, and graphical elements that enhanced the overall gaming experience.
Throughout the development process, I collaborated with artists, developers, and other team members to implement the UI designs into the game engine, ensuring that the final product delivered a seamless and immersive experience for players.
Ultimately, my role was centered on enhancing the gameplay experience by creating an intuitive, visually compelling, and seamlessly integrated user interface that complemented the fast-paced and dynamic world of Need for Speed.
