Formula E: High Voltage (2023)
UI Design / PC/Console
Amber Studio stands as a comprehensive game development agency, offering a full spectrum of services within the gaming industry. Renowned for its expertise in game development, this studio specializes in providing end-to-end solutions across various platforms and genres.
With a diverse team of skilled professionals encompassing artists, designers, programmers, and more, Amber Studio excels in delivering high-quality games. Their comprehensive services range from conceptualization and game design to development, testing, and post-launch support.
Their portfolio showcases a wide array of games across genres, including mobile games, console games, VR experiences, and more. Amber Studio's versatility allows them to cater to different markets and demographics, ensuring their games resonate with diverse audiences worldwide.
Collaboration lies at the heart of Amber Studio's ethos. They often partner with other game development companies, publishers, and brands, offering their expertise to enhance projects and bring unique ideas to life. This collaborative spirit has led to successful partnerships and the creation of groundbreaking gaming experiences.
The new racing management game, developed by Animoca Brands and Amber lets players experience the highs, lows and blows of being a Team Principal in the unforgiving world of all-electric racing. Collect, train, upgrade and manage drivers and cars from different seasons, including all 11 official, Formula E teams from NEOM McLaren to Mahindra and Maserati MSG Racing.
Battling it out on some of Formula E’s most iconic tracks, such as Rome, the sand swept streets of Diriyah and the epic skylines of New York, London and Berlin, players must manage every element of each race. By carefully choosing the best cars, drivers and special abilities for the task, players can make their way through the championship and ensure victory in all weather conditions, as well as day and night races.
Each car and driver in the game is an NFT (token) of a certain rarity - Common, Rare, Epic, Legendary - with a special ability drawn from a pool of over 100 skills. With a mix of fantasy and real-world cars and drivers, players can onboard the reigning world champion Jake Dennis and his Andretti Porsche 99X Electric GEN3 racing car, alongside all his rivals.
My role in Amber Studio
At Amber Studio, my role as a Senior UI/UX Designer is dynamic and spans across various gaming platforms, including PC, console, and mobile. I'm entrusted with ensuring that the user interface and experience in our games meet the highest standards of usability, functionality, and aesthetics.
My responsibilities revolve around collaborating closely with cross-disciplinary teams, including artists, developers, and game designers, to conceptualize, design, and implement intuitive and visually engaging interfaces. This involves understanding the gameplay mechanics, player behaviors, and platform-specific requirements to craft interfaces that resonate with our target audience.
I play a pivotal role in the iterative design process, starting from wireframing and prototyping to creating final UI assets. Usability testing, user feedback, and iteration loops are crucial components, allowing us to refine designs based on player preferences and usability studies.
Beyond specific projects, I contribute to defining UI/UX best practices within the studio, sharing insights, and fostering a culture of innovation and excellence in design. I stay updated with industry trends, new technologies, and emerging design principles to continually push the boundaries of UI/UX in gaming.
Overall, my role at Amber Studio involves spearheading the design and implementation of user interfaces across platforms, ensuring that our games deliver a seamless, visually appealing, and intuitive experience that captivates players and contributes to the success of our diverse gaming projects.
