EA Sports / Electronic Arts

Fifa 20

FIFA 20 introduced key upgrades to Ultimate Team, including Season Objectives that offered challenges and rewards to extend gameplay. The UI was redesigned for better accessibility and cleaner visuals, with improved navigation, typography, and card designs. Dynamic Player Items added authenticity by evolving with real-world performance, while LiveOps updates, events, and challenges kept players engaged with fresh content.

As Senior UI Designer on FIFA 20 Ultimate Team, I focused on refining the interface for clarity, accessibility, and engagement. We streamlined navigation, improved visual hierarchy, and introduced cleaner designs, updated typography, and refreshed card visuals. Personalization options and smoother interactive elements made the UI more responsive and tailored to players. Event-specific UIs and LiveOps integration were enhanced to boost participation, while usability testing and feedback ensured the interface was intuitive, polished, and player-focused.