EA Sports / Electronic Arts
Fifa 18
Released in 2017, FIFA 18 continued EA Sports’ tradition of realistic and immersive soccer gameplay. Ultimate Team remained a core feature, with new content and updates for building and competing with squads online. The game was praised for visual improvements, refined mechanics, and an engaging story mode, maintaining its popularity among soccer fans.
As a UI Designer for FIFA 18 Ultimate Team LiveOps, I shaped the ongoing visual experience by designing and implementing in-game interfaces, event assets, and notifications. I focused on maintaining a consistent visual identity while adapting to dynamic content, ensuring information about events, rewards, and promotions was clear and engaging. Collaborating closely with artists, developers, and product managers, I iterated designs based on feedback and user data, while testing assets for seamless integration across platforms. My work helped deliver a polished, responsive, and immersive UI that enhanced player engagement throughout LiveOps.
