Need for Speed
Need For Speed
2015, Electronic Arts, Ghost Games
With over 20 years of history in its rear view mirror, Need for Speed™ returns with a reboot that delivers on what Need for Speed stands for – rich customization, authentic urban car culture, a nocturnal open world, and an immersive narrative that drives your NFS game.

I joined EA in 2014 to work on the next Need for Speed title. My responsibilities boiled down to creating and implementing UI elements, but I also took on the task to create wireframes and mock animations, visual targets, user flow, icons, game screens and final polished artwork for the game’s UI. I worked closely with producers and art directors in order to deliver elements that kept true to the games style guide. I spent most of my time in Photoshop and Illustrator, but also used After Effects, Flash and other software to prototype features quickly. Play the video below to get a better idea of how the UI looks and feels.
Top level Phone Menu and Objectives display.

The Phone Menu allows users to receive information about their gameplay progress by connecting the objectives to narrative through the Messaging App and the Map App, it also displays information about the style of driving and unlocked parts through the Rep App.

Messaging App

The Messaging App keeps the player connected to what's going on in the game. The player receives mission objectives through voice messages. He can replay messages or teleport directly to the objective location.

Here's an example of the number of iterations for the Messaging App in the game.

Rep App

The Rep App displays information about what parts have been unlocked, the player's style of driving, and game progression and completion.

Icons

Performance Upgrade

Players can upgrade their car's performance by installing after-market parts.

Parts Inbox

Players can find free upgrade parts in the world or unlock them by competing in events. When parts are unlocked, they show up in the Parts inbox. Players can chose to claim them for one of their cars or sell them for a quick profit.

Roadmap (section)